Digital TV

Coffee is used all over the world and forms a vital part of the economy of many countries.  It is an important export commodity for many third world and developing nations, and is the top export product of 12 separate countries.  While coffee use first began in Ethiopia and migrated to the Islamic nations of the Middle East and Northern Africa, Europe and the Americas started using it with fervor from the 14th century onwards.  When television began there was already an established market for coffee in the western world, and advertising campaigns for coffee beans and coffee related products were seen in many nations.  There have been a number of successful advertisements since then, with campaigns from Nescafe and Lavazza being particularly memorable.

As coffee use continues to grow, people are becoming more interested in creating refined coffee beverages at home, giving rise to a new market for semi-professional coffee equipment.  People now use coffee machines, coffee grinder products, and other coffee making accessories at home – recreating an experience that could only ever be found in cafes in the past.  Because of this interest in making good quality fresh coffee at home, television advertising can often be seen promoting the many different types and styles of coffee making equipment,  The Tasimo machine has had a successful advertising campaign, as have many other brands.

Some coffee manufacturers have become well known for their advertising slogans, and a memorable slogan is certainly good for business.  The company Kenco have the slogan ‘the real coffee experts’, which is used to try and create a feeling of authority around their brand.  Nescafe instant and gold blend coffee has had a few well known slogans in the past, including ‘Nescafe, Open Up’, ‘one thing leads to another’, and ‘start the day with great taste’.  Cafe Noir use the slogan ‘Cafe Noir. French for coffee’, and Lavazza use the clever slogan ‘Italy’s favourite coffee. Lavazza.Espress Yourself’.  The coffee industry has a huge potential market, however, it is also a highly competitive field to be in.  Catchy slogans and slick television images are a crucial aspect to getting public attention when running a successful coffee empire.