Digital TV and water beds for ultimate luxury
Digital television (DTV) involves the sending and receiving of discrete digital signals in order to see the moving images and sounds of television, in contrast to using the analogue signals that have been used in the past. There is currently a digital television revolution sweeping the world, with practically all developed nations planning to switch over to an entirely digital TV service in the next few years. Some nations have already made a wholesale switch to digital terrestrial broadcasting, and most others are not too far behind. There are a number of benefits to broadcasting a digital TV signal, for both broadcasters and for viewers.
Perhaps the most significant advantage that digital broadcasting has over analogue broadcasting is that it takes up a lot less bandwidth. This means that more digital channels can be broadcast in the same frequency space, providing viewers with a greater selection of channels and a higher quality viewing experience. With more channels becoming available to viewers, specialised niche networks and shopping channels will be able to compete with the larger commercial broadcasters. Niche products like water beds (Wasserbetten discount) are already being sold successfully in an online environment, and with the advances of DTV, it will also be possible to sell these and other niche products via dedicated television shopping networks.
Digital television also provides the possibility of a more interactive user experience, based on return path technology working with unidirectional networks such as satellite or antenna broadcasts. Home shopping networks could utilise this kind of user interaction as a novel way to promote and sell their products. For example, a network could be devoted to home furnishings and home improvement items, and include a water bed offer (Wasserbett Angebot) as part of a prize draw for viewers.
Digital television is definitely the way forward, and together with satellite TV, will shape the television experience of the future. With more channels, a better quality visual and audio signal, and the opportunity of a more interactive user experience – digital TV has many benefits for viewers and broadcasters alike.