Digital TV

Television advertising in Britain dates back to when ITV was launched, although the first advert abroad first hit TV screens in 1941, TV advertising in Britain wasn’t present in Britain until 1955 when SR toothpaste was the very first advertisement on our screens.  Since this day thousands of different items have been advertised on television.  Everything from cleaning products to Christening gifts (Taufgeschenke) are now advertised on television.  Advertising channels are now available on digital TV, these are dedicated channels which promote various different products which can be bought over the telephone at discounted rates.

There have been some advertising campaigns which have been popular, to the point where the music from the adverts has been released into the charts.  Levi 501 where one such company which released a number of advertising campaigns, one of which featured a man in a laundrettes washing his clothes, the music from this advert shot straight to number one.  Other campaigns by the same company resulted in top 10 hits for many of the songs used in the Levi’s advertising campaigns.  Spaceman by Babylonzoo was one such song which made an impact on both the charts and the sales figures of the jeans.

Other adverts which have been a popular sight on a television sets over the years are the Bisto and Fairy Liquid advertising campaigns, all very cleverly done to draw the viewer in.  The Bisto family by the end of the campaign had become household favourites, as the children who had started out young, had become adults, and the public had watched this over the years.  Children’s clothing  (Kinderkleidung) has also had good advertising campaign’s over the years, companies such as GAP and Next have all launched advertising campaign’s on TV to try and boost sales figures.  Brightly coloured clothing is often used when trying to promote children’s clothing.  There is no doubt that television advertising certainly has an impact on where we shop.